SEO - A Never Ending Process

We have always budgeted and bundled a continuous effort to ensure our clients receive a visible competitive advantage, starting from the very first meeting. By learning about your marketplace, your wins and losses, your short-term and long-term goals and studying your competitors, we slowly earned the right to suggest a complete strategy. That strategy starts with a strategic, memorable and brandable, short website domain name that can anchor everything else we do from that point forward.

From there, we suggest a pool of CTR (Current Target of Relevancy) organic keywords. The idea is to get a pool of 12 or so words down to maybe three that we can use to track our progress. Using various tools, we will provide you a monthly progress report against our goals.

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For instance: If your business is selling Banana Nut Muffin recipes and you want to be the top result any time a person searches for “banana” or “muffin,” we will probably counsel you that this is not a workable plan. We’ll encourage you to limit your CTR to searches of “banana nut muffin recipes” or possibly search of “banana nut muffins” and this is a business decision you would make based on several factors we would explain. Here is a very useful video from Google to begin that conversation:

 

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For your business to succeed on the internet, you need to either achieve what is called Organic (free) search engine relevance for “banana nut muffin recipes” or you need to budget a monthly dollar amount to Pay Per Clicks (PPC). This means that you can buy relevance from Google for the search terms you need.

There are lots of different strategies to maximize your ROI on PPC, but you can see where Organic or FREE search engine relevance is an important part of the strategy. Depending on the competitive value of your chosen search terms, you could budget $25/month or $2500/month, which means a LOT of muffin recipes. This is why strategy is critical.

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In 2018, the challenge is to build authority so that your website’s reputation makes it worthy of organic search positions. Basically, once you have earned your reputation with Google as a website that offers fresh and valuable content, you can submit your properly structured meta data, including your strategic keywords for consideration. If you don’t have time or patience for that, there is always PPC for paid and potentially quicker results.

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